Integrated Out-of-Home and Digital Marketing Services RFI

This Request for Information (RFI) seeks to gather details on an expanded paid media strategy that incorporates out-of-home (OOH) advertising to increase awareness and directly links this to measurable digital actions. The primary focus for this initiative is lead generation for Cobb Virtual Academy. Future campaigns may also extend to broader enrollment messaging and Ed-SPLOST initiatives. The Cobb County School District (CCSD) is soliciting information from providers and reserves the right to consider all available resources for potential acquisition.