Marketing and Advertising Services for Hidalgo County

Hidalgo County is soliciting proposals from qualified marketing and advertising firms to manage and sell advertising and sponsorship opportunities for its Precinct 1 Wellness Activity Community Center. The services required include market assessment, advertising sales and revenue generation, content management and scheduling, creative and production services, technology and system support, and reporting and analytics. The selected firm will be responsible for maximizing revenue through strategic advertising sales, leveraging digital display boards and outdoor marquee signage. Proposals must include a revenue-share model, with clear definitions of the proposed percentage split, any minimum guarantees, and cost responsibilities. The county prefers a compensation structure that minimizes upfront costs and maximizes revenue participation. Key requirements for respondents include at least two years of experience with digital advertising and/or signage networks, and experience working with public sector or community organizations. Firms must also submit their approach to market analysis, pricing, sales strategy, revenue projections, and a sample reporting format.