Media Buying Services for Cincinnati/Northern Kentucky International Airport

The Kenton County Airport Board (KCAB) is soliciting proposals for comprehensive media buying services to support the Cincinnati/Northern Kentucky International Airport (CVG). The selected partner(s) will be responsible for developing and executing high-impact media campaigns focused on three core pillars: driving leisure and business travel to CVG, promoting campus job opportunities, and strengthening CVG's brand awareness within the Cincinnati Designated Market Area and secondary "fly-in" markets. Key responsibilities include omnichannel buying and execution across radio (terrestrial and streaming) and digital channels (display, social, search, programmatic video). The contractor will also be responsible for campaign strategy and flight planning, creative collaboration, account management with a dedicated point of contact, and real-time optimization and analytics. Proposers must demonstrate a minimum of five years of agency experience managing media budgets exceeding $500,000 annually and possess demonstrable knowledge of the Cincinnati/Northern Kentucky DMA and secondary markets. Proposers must also have current subscriptions to industry-standard verification tools such as Nielsen, Comscore, or MRI-Simmons.