Destination Marketing Organization (DMO) Services

The City of College Park, Georgia is seeking proposals from qualified firms to provide comprehensive destination marketing services. The selected Destination Marketing Organization (DMO) will be responsible for developing and implementing marketing strategies to promote the City of College Park for leisure travel, meetings, conventions, and sporting events. Services include digital advertising, social media marketing, public relations, content creation, search engine optimization, email marketing, and targeted advertising to convention planners and group travel organizers. The DMO will also actively market College Park's hotels, restaurants, venues, attractions, and cultural destinations, and will coordinate with local hospitality businesses and City representatives. A detailed annual marketing and business plan, including strategic objectives, target markets, marketing tactics, budget allocations, and performance benchmarks, must be submitted for City approval within 30 days of contract commencement. All hotel/motel tax revenues provided by the City must be used solely for College Park-related activities, with separate accounting and quarterly verification of fund use required. Monthly and quarterly performance reports detailing marketing, sales, and financial metrics, as well as progress towards annual goals and return-on-investment analysis, will be required. The contract is intended for one year with an option to renew for four additional one-year periods.