Visitor Intelligence Platform

The Little Rock Advertising & Promotion Commission (LRCVB) is seeking an experienced firm to provide a cloud-based visitor intelligence platform. This platform should help visualize and understand visitor data. The LRCVB desires features such as a comprehensive, customizable dashboard with the ability to pull in other data sources, an API or partner dashboard to link to CRM, interactive functionalities with dynamic visualizations and exportable data, data analytics capabilities with integration of LRCVB-owned datasets, geolocation data with customizable sources, sample sizes, and historical data of at least 8 years. The solution should also include universal IDs for tracking user behavior across devices, spending data from major credit card companies to identify markets and spending trends, and traveler segmentation including demographics and forecasting. Additionally, the platform should measure the impact of LRCVB's marketing efforts and include data cleansing/scrubbing techniques for accurate data. The contract term is for the life of the solution.