Department of War Strategic Marketing and Brand Advancement
WASHINGTON HEADQUARTERS SERVICES (WHS)
Original Solicitation Links
DoWSM0001
]dow strategic marketing
Contact
Submission Instructions
Description
The Department of Defense, specifically the Office of the Assistant to the Secretary of War for Public Affairs (OATSWPA), is seeking information from qualified firms capable of providing integrated strategic marketing, advertising, audience research, analytics, and performance measurement support. The objective is to establish, strengthen, protect, and advance the Department of War's institutional brand through enterprise-level brand strategy, national advertising campaigns, audience intelligence, media planning and placement, and data-driven performance analysis. Key functional areas include developing and maintaining the brand strategy and identity system, creating integrated marketing and advertising campaigns, and providing data-driven assessment and performance analysis. Firms should demonstrate experience supporting large-scale institutional brands, managing complex multi-channel communications programs, and integrating commercial research and analytics platforms.
Classification Codes
Smart Codes
Specifications
Timeline
Requirements
- Within the last 3 years
- Client point of contact required for each reference
Documents
| Title | Date Posted |
|---|---|
| Sources Sought Notice _DoW Strategic Marketing 06June2026.docx | Jun 11, 2026 12:00 PM |
'Advertising Agencies' Opportunities
Ysleta Independent School District is seeking vendors to provide advertisement services districtwide...
Palm Beach County is seeking proposals for an advertising concession agreement at the Palm Beach Int...
The State of Rhode Island is soliciting proposals for Communications, Marketing, and Advertising Ser...
The City of Casa Grande is seeking bids for official legal advertising services for the fiscal year ...
The City of Portland is seeking executive search and recruiting services.
Miami University is seeking a full-service marketing partner to develop and execute a national aware...
The City of Clermont is seeking volunteer evaluators with relevant knowledge and experience to assis...
The City of Bartlett, TN is seeking proposals from qualified employment agencies to provide seasonal...
The City of Trenton is seeking a consultant to provide business attraction services for a period of ...
The Drug Enforcement Administration (DEA) intends to award a sole source purchase order to Elk Natio...
The State of California is seeking strategic planning services for the San Francisco Bay Conservatio...
The Navajo Area Indian Health Service is seeking information from qualified Indian Economic Enterpri...
The City of Indian Harbour Beach is seeking Statements of Qualifications for continuing professional...
The Town of Fountain Hills is seeking Statements of Qualifications from firms interested in providin...
The Township of Toms River is seeking qualifications from vendors to provide inspection and general ...
The Coventry Housing Authority is seeking architectural and engineering services for new constructio...
The Town of Wendell is seeking architectural and engineering design services for the build-out of sh...
The Regional Transportation District is seeking an executive search firm to recruit and select a new...
The City of Livingston is seeking qualifications for City Attorney services.
The Coalition for Green Capital is seeking responses for Enterprise Risk Management (ERM) program en...
The Department of Veterans Affairs is seeking interior design consulting services for the Phoenix VA...
Spindletop Center is seeking annual financial and compliance audit services from public accounting f...
The City of Anaheim Housing Authority is seeking on-call financial consulting services for affordabl...
The City of Philadelphia is seeking forfeiture petition services for its General Support Division.
Opportunities In District of Columbia
The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) intends to award a sole source contrac...
The United States Secret Service is seeking contractors to provide and outfit six special purpose pr...
The Department of Veterans Affairs is seeking protein analysis services to support a cancer research...
The U.S. Navy is seeking litigation support services for the defense of Iranian FMS claims against t...
The United States Capitol Police is seeking to purchase one Seeker Pro Trace Drug and Explosive Dete...
The Department of State is seeking a contractor to provide Defense Base Act (DBA) insurance for all ...
The Department of Homeland Security is seeking information on professional auditing services to ensu...
The Department of the Interior, on behalf of the National Park Service, intends to sole source purch...
The U.S. Department of Health and Human Services is seeking to advance investigational Bundibugyo vi...
The Joint Staff J8 Directorate is seeking information on qualified sources for support services rela...
The Bureau of Engraving and Printing is seeking information on qualified sources for preventive main...
The Department of Commerce is seeking a data-driven assessment of the economic impact of tourism rel...
The Court Services and Offender Supervision Agency (CSOSA) is seeking a public safety data analytics...
The Department of the Air Force is seeking information on secure coworking services in the DC metro ...
The Treasury Common Services Center, on behalf of the Financial Crimes Enforcement Network, is seeki...
The Bureau of Engraving and Printing is seeking design-build bridging documents for the modernizatio...
The Department of Veterans Affairs is seeking an ophthalmic ultrasound console and system to replace...
The Department of Homeland Security is requesting quotations for law enforcement leather goods and h...
The VAMC (688) in Washington, DC is seeking quotations for a small business set-aside for three Ultr...
The Naval Supply Systems Command is seeking firmware upgrades for proprietary Time and Frequency Ref...
The U.S. Department of the Interior is seeking webinar support services, including platform ownershi...
The U.S. Agency for Global Media is seeking satellite capacity and managed teleport services to supp...
The Naval Research Laboratory is seeking to purchase a Keysight Power Sensor, with a total small bus...