Department of War Strategic Marketing and Brand Advancement

The Department of Defense is seeking integrated strategic marketing, advertising, and analytics support to advance the Department of War's institutional brand.

WASHINGTON HEADQUARTERS SERVICES (WHS)


General
Open (active)
DoWSM0001
Jul 14, 2026 04:00 PM
Jun 11, 2026 10:46 AM
1 year base + 4 × 1 year options
Sources Sought
Federal
Original Solicitation Links
Contact
Leanne Condren
leanne.m.condren.civ@mail.mil
4800 Mark Center Drive, Alexandria, VA, USA
Submission Instructions
Email
Description

The Department of Defense, specifically the Office of the Assistant to the Secretary of War for Public Affairs (OATSWPA), is seeking information from qualified firms capable of providing integrated strategic marketing, advertising, audience research, analytics, and performance measurement support. The objective is to establish, strengthen, protect, and advance the Department of War's institutional brand through enterprise-level brand strategy, national advertising campaigns, audience intelligence, media planning and placement, and data-driven performance analysis. Key functional areas include developing and maintaining the brand strategy and identity system, creating integrated marketing and advertising campaigns, and providing data-driven assessment and performance analysis. Firms should demonstrate experience supporting large-scale institutional brands, managing complex multi-channel communications programs, and integrating commercial research and analytics platforms.

Classification Codes
NAICS541810Advertising Agencies
PSCR701Advertising Services
Smart Codes
strategic marketingadvertising campaign developmentbrand strategy
Specifications
Service Only
Timeline
Jun 11, 2026 12:00 PM-Published Date
Jul 14, 2026 12:00 PM-Response Date
Jul 29, 2026 12:00 PM-Inactive Date
Requirements
Required
  • Within the last 3 years
  • Client point of contact required for each reference
Documents
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